I published a longer article on why you need to repurpose your content on LinkedIn.
If you got the time, you may read it here.
Why repurpose your content?
Ask every good marketer today what strategies they would highly recommend brands and business owner should consider and you’re going to hear content marketing almost every time.
But as powerful content marketing to your business is, it is not as easy to do as you might think.
Creating content regularly and making sure that it resonates with your ideal audience is just one of the tasks that you need to worry.
There’s market research involved, knowing the trends, what content competitors are doing well, what and which platform to publish your content, how to grow your audience on these platforms, and the list goes on and on.
Which is why smart content marketers repurpose content.
So you have no excuse to not repurpose your content.
No, it’s not a lazy thing to do.
It is beneficial and can help you improve your branding.
You may read more about the benefits of this strategy on my LinkedIn post.
But since you’re here, let me share with you a simple and practical guide on how to repurpose your content.
Here they are;
Create evergreen content
Evergreen content is timeless and always relevant. Examples include FAQ’s, how to’s and industry tops, and common concepts in the industry that you can explain to your readers.
Create a presentation
Talk about statistics, meaningful quotes, and actionable advice in easy to read, effective slides. You can even use tools like Google Slides and SlideShare to provide additional opportunities for engagement.
Infographics are a complete summary of content that is presented in a visual outline. Visually, Canva, and Piktochart can help you create engaging infographics even if you have little knowledge about design.
Make use of Pinterest
Create infographics, instructographics, and blog images that you can easily share on the platform. You can also add the Pinterest extension on your browser to quickly share the images on the web.
Refresh and republish old blog posts
Make an audit of your current content bank and breathe new life to your old blog posts. You can update old content with new information and republish it. You can even salvage a majority of your content and change a few details to refresh it.
Just because you need to regularly create content for your audience it doesn’t mean you need to make every content you create differently and in no way a spilling image of your previous ones.
If your audience or customers like your content, you should reconsider repurposing content around those content.
People listen to music they love or watch the movie Frozen more than once. Right?
Same with your content.
If they love it.
Make more of it.
What do you think?